The leader in responsible and sustainable fur
Sustainability, traceability and transparency are the requirements that designers, fashion brands and consumers demand and Saga Furs has boldly lead the way in these areas long before they became household terms.
- Anna Ruohonen - Choosing real fur over plastic fibers
- Farmer interview: “Animal welfare certifications are vital to the business”
- The new animal welfare assessment WelFur keeps Saga Furs as the leader in responsible ethical farming
- Saga Certification - responsible fur for the fashion industry
- Read more
80 years of innovation in the fur industry
Saga Furs has grown from a regional Nordic brand into the world’s most trusted name in fur fashion industry. The label has always symbolized a sense of Nordic ethical and aesthetic values as well as unmatched standards of innovation and quality.
Craftsmanship, creativity and fur design
In everything we do – from our unsurpassed grading system to our continuous collaboration with the world’s top designers – we are committed to craftsmanship, quality and inspiring the fur industry.
From its unique natural qualities and ultimate warmth, to its seductive touch and contemporary elegance – nothing competes with high-quality fur. Fur knows no boundaries and looks good any time, every time.