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Saga Furs – not all fur is equal.

The visionary leader and responsible choice in the fur industry.
Pioneering innovation and inspiration since 1938.

Saga Furs – not all fur is equal.

The visionary leader and responsible choice in the fur industry.
Pioneering innovation and inspiration since 1938.

Saga Furs trend report AW20
News

The Saga Furs guide to the AW20 fur trends

Fresh off the runway, our verdict on the season’s key fur trends Fashion right now is a melting pot of references, uninhibited by constraints or notions of dress codes. This sense of ‘anything goes’ was...Read more
Saga Furs collaborations on NYFW
News

AW20 shows: New York runways wow with Saga Furs collaborations

A strong, sensual and hyper-glamorous start to the winter fur season. If the New York shows are anything to go by, then we are in for an extravagant season of full fur coats in sumptuous fox...Read more
Street style in mens fashion week
News

The best street style fur looks from menswear and Copenhagen fashion week

Natural colours and full-length mink and fox coats kick off the AW20 season The AW20 fashion weeks are in full swing and we are already seeing a lot of great fur everywhere, both on the catwalks...Read more

Sustainable fur

Leading in sustainability and responsibility

Sustainability, traceability and transparency are the requirements that designers, fashion brands and consumers demand and Saga Furs has boldly lead the way in these areas long before they became household terms.
  • Wanted: Idea-Rich Senior Communications Manager with Courage
  • Vogue interviewed designers on the fur debate - affirming that top designers still want fur
  • Good news for ecological consumers – Natural fur biodegrades as fast an oak leaf
  • Real fur versus fake fur?
  • Read more

Lessons in fashion

The most trusted name in fur since 1938

Saga Furs has grown from a regional Nordic brand into the world’s most trusted name in fur fashion industry. The label has always symbolised a sense of Nordic ethical and aesthetic values as well as unmatched standards of innovation and quality.
  • Jens Laugesen sees Saga Furs as the ”maintainer” of fur and sustainable design practices
  • Saga Furs took big steps in leadership since 1980s
  • Saga Furs on the pages of Vogue since the beginning
  • Saga Design Centre makes fur interesting
  • Read more

Creativity

Inspiring the industry with the art of fur

In everything we do – from our unsurpassed grading system to our continuous collaboration with the world’s top designers – we are committed to craftsmanship, quality and inspiring the fur industry.
  • The five major fur trends from Fur Vision AW20
  • Backstage interview with Astrid Andersen
  • REMIX winner inspired by pollution choses real fur
  • Craftsmanship in fur sustains at Saga Design Centre
  • Read more

Modern Luxury

Genuine. Bold. A step towards slow fashion.

From its unique natural qualities and ultimate warmth, to its seductive touch and contemporary elegance – nothing competes with high-quality fur. Fur knows no boundaries and looks good any time, every time.
  • The Saga Furs guide to the AW20 fur trends
  • AW20 shows: New York runways wow with Saga Furs collaborations
  • The best street style fur looks from menswear and Copenhagen fashion week
  • The five major fur trends from Fur Vision AW20
  • Read more

Saga Furs Oyj

P.O. Box 4

FIN-01601 Vantaa

Finland

Visiting address:

Martinkyläntie 48

Vantaa, Finland

Find us on a map

Phone +358 9 84981

Company identification

code: 0115411-6

VAT: FI01154116

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