The only heritage brand based on ethics and responsibility in fur
You probably already recognize Saga Furs as a heritage brand if you are connected to the fashion community, the fur trade or if you are a discerning consumer. Our story begins in 1938 when the auction house was founded upon the Nordic principles for animal welfare and singular quality.
Here we would like to give you some highlights from the tale of how Saga Furs grew from a small constellation of fur breeders into the global auction house with the world’s broadest selection of superior quality, responsible furs – the first choice of designers everywhere.
Building a heritage brand was no easy task … until the world of fashion discovered Saga Furs
Creating a heritage demands dedication, resources, care for animals as well as total commitment to practicing and sharing ethical procedures. The creators of fashion, retailers and consumers alike will settle for nothing but the best when it comes to luxury goods. But nowadays, they all look beyond beauty and quality to determine the source of materials and the practices involved in the steps needed to make a garment. That is precisely the point where Saga Furs left the others behind to become the pioneer in transparency and sustainability – and we intend to stay far ahead of the pack.
Saga Furs left the others behind to become the pioneer in transparency and sustainability – and we intend to stay far ahead of the pack.
Through the years, pioneering designers with a love for fur discovered Saga Furs; Vogue and other fashion bibles discovered us; consumers discovered our label; and, we continue to discover the next creative horizon for fashion fur.
As you will read in this segment, it was our unmatched initiatives in product development, working with designers and design schools, and our leadership in sustainability that make up the chapters of Saga Furs’ heritage.
Saga Furs has innovated, inspired and influenced fashion for more than 30 years
Since the introduction of the registered brand in 1954, our label has evolved into the world leader in superior quality, not only the actual fur itself, but also every process we are involved in all along the supply chain. Saga Furs has held a near monopoly on one link it that chain: product development and providing designers with not only inspiration, but also the craft techniques that have become the very essence of contemporary fur.
We made the boldest move ever seen in fur – possibly in the entire fashion industry.
We made the boldest move ever seen in fur – possibly in the entire fashion industry – when we founded Saga Furs Design Centre in 1988 to re-create the very notion of fur. Did we succeed? Well, you might ask some of the 30,000-plus people who have found inspiration at the Design Centre. Or, you might investigate the origin of techniques used in breathtaking runway collections for many decades. Or, you might be one of the talented designers who gets to visit the Design Centre and see for yourself how innovation became ingrained in our heritage brand.
Learn more about our ongoing heritage in the pages that follow. You’ll be amazed.